You may already invest heavily in some more traditional marketing such as print marketing, telephone campaigns, newspaper advertising and an even larger mix for specific events. 

We believe it is important to leverage all current investments to help achieve the specific objectives for each digital marketing channel. For instance, print advertising should include website URL’s, Social Media Icons and possibly even a newsletter sign up option.

We use any major activities or events to create innovative (Viral) content for social networks, which will ultimately result in social capital growth. This means more “likes” and more access to new networks - which can lead to new opportunities.

 Other Ideas?   Here are just a few...

1. Use press releases on your blog, and then post your blog on social networks or/and online news websites. 
2. Post digital versions of print advertising campiagns (eg Weekly specials!) on social profiles. 
3. Include email sign up forms on your website, and facebook pages.
4. Make sure you include links to your webiste blog in email communications.
5. Ensure your webiste has social media sharing buttons, as well as social links to your own profiles.
6. Mention social networks in radio advertising and why people should engage with you (What value are you adding)

After some practice, you will understand the new digital opportunities generated by your business. And as a result, you will naturally spot oportunities to grow your networks and digital reach across all operations. The key is to get buy-in from the rest of the team so they too can identify opportunities for growth, and share these.

Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers.

The internet has become an ongoing emerging source that tends to expand more and more. The growth of this particular medium attracts the attention of advertisers as a more productive source to bring in consumers

A clear advantage consumers have with online advertisement is the control they have over the product, choosing whether to check it out or not.

Online advertisements may also offer various forms of animation. In its most common use, the term "online advertising" comprises all sorts of banner, email, in-game, and keyword advertising, including on platforms such as Facebook, Twitter, and Adwords. Web-related advertising has a variety of ways to publicise and reach a niche audience to focus its attention to a specific group. Eg People over 50 in Hastings on Facebook.

To learn more about online advertising, and our services, please contact us on 0800 273 363 

Search Engine Optimization, or SEO for short, are the methods used by a professional to make your website appear highly within the Search Engine Results Pages (SERP's) for your chosen keywords, naturally and organically, without using Advertising and Paid services.

See the image to the right. SEO would affect all the results in blue. The other areas are paid services.

Most customers who arrive at your website, will have done a search on Google before coming to your site, even if they just searched for your brand name. It is therefore critical that you are visible within the SERP's. Most internet users rely much more heavily on the natural and organic search results than the paid for services. A balance of both services can ensure you have an efficient digital strategy and achieve maximum ROI.

The first step in SEO is to understand what your traffic opportunities are for relevant search terms for your website. We call this “keyword research” Once you understand what phrases and words are important , the next step  is to analyse your website, and those of your main online competitors. Armed with the resulting data, an SEO plan will see your keyword rankings improve over time.

SEO is a recipe to help attract visitors to your website and falls into 2 broad categories:

• On-page factors
• Off-page factors

On-page factors are things that exist on the page of the website or in the code that makes up the webpage. eg. the URL, title tags, alt tags, heading tags and the content on the page. We use a tried and tested process to optimize every page of your website for 1 or 2 keywords that will result in highly qualified traffic to visit your website. By highly qualified, we mean, people who are likely to find what they are looking for and convert into an enquiry or customer.

Off-page factors are things that happen off the page and includes link building and Social Media. There are many things to consider when link building and using Social Media though and a well drafted digital strategy will help you.

Google and other Search Engines are always looking for ways to improve the ranking process. They want the user to get the most relevant information for the term they searched for. We ensure that we follow Google guidelines to make your website rank highly whilst adhering best practices. That way, you will get long term benefit.

Why use Social Media for SEO?

Social Media is an increasingly popular aspect of SEO. Even Google launched its own Social Media platform, called Google+. Google+ now has an increasing influence over the control of SERP's with new areas, such as Google Authorship and Google Local, helping to define what appears in its results.

A measure of your Social Influence is a factor in the Google calculation that determines your ranking. eg. having lots of fans on Facebook or followers on Twitter can help improve your position on the pages of Google.

YouTube is the second largest Search Engine in the world after Google (also owned by Google) and video content is also an increasingly popular result in search results. Try Googling something starting "How to.....". More often than not you will be presented with a choice of YouTube videos to choose from.

Social Media is critical to SEO and CMO.